Is anyone using it?
Most companies I speak to are paying for AI features they’ve never switched on. Not because they don’t want AI. Because nobody told the business what it could actually do.
Here’s what’s sitting idle in your Salesforce right now:
— Deal scoring that tells your reps which opportunities will close — before they waste a quarter chasing the wrong ones
— Churn prediction that flags at-risk accounts before they cancel
— Forecast intelligence that removes human bias from your revenue calls
— Call summaries that log every conversation automatically — no more reps skipping CRM updates
— Case deflection that resolves customer issues before a human agent touches them
The question isn’t whether AI is ready for your business. It already is. It’s already paid for. It’s already sitting inside your Salesforce licence.
The question is: who in your organisation is responsible for switching it on?
If you don’t know the answer — that’s the problem.
What Einstein features is your team actually using? I’d be curious to hear below.
